TrackdayBrand
Designed with discipline · Driven by passion
A motorsport editorial studio and apparel house. Each issue takes one car that made the modern enthusiast — a homologation special, a touring-car hero — and documents it properly: the car itself, and the racing colours it wore. Issue 01 is in print. Six more are in preparation, and nothing is ever taken down.
Open the archive Heritage liveries
- In print
- No. 01
- In preparation
- 02–07
- Livery studies
- Five
- Store
- Soon
Photograph by OSX · Public domain · Wikimedia Commons · Full credits
BMW E36 M3
Six cylinders, 286 horsepower, and a brief that swapped homologation fanaticism for something far more subversive: an M car you could actually live with.
| Chassis | E36 |
|---|---|
| Years | 1992–1999 |
| Engine | S50B30 / S50B32 I6 |
| Output | 286 hp (3.0) · 321 hp (3.2) |
The liveries the E36 wore
A livery is flat graphic design: a colour system and a set of angles. So we draw it as one — stripe geometry, named palette chips and hex values, presented the way a racing department would have presented a colour study. No car drawings, no sponsor marks.
E36 M3 — the American campaign
Blue and red swept into a forward chevron on white — the works colours restated in an American accent.
E36 M3 — the waving flag
A checkered flag caught mid-ripple. Two-thirds of the shell left empty so the last third can do all the talking.
Drops tied
to each issue
Heavy-wash hoodies, streetwear essentials, tees, caps, patch sets and sticker packs. Each drop is cut to a hero-car issue and does not come back. The storefront is being built now, so there is no checkout yet — only a list.
| Hub | trackday.studio — archive, liveries, editorial |
|---|---|
| Store | trackday.fit — drops, when the storefront opens |
| Status | Coming soon. No checkout, no cart, no backend. |
One email per issue
New hero-car features, new livery studies, drop dates. Nothing else.
One email per issue. Unsubscribe any time by replying.