Heritage Liveries  /  1990s

E30 M3 — the brewery diagonal

One broad white diagonal across a deep blue shell. The livery that opened the two-litre era in Britain.

BMW E30 M31991

Stripe-geometry study — colour and geometry only. No sponsor logotype, wordmark, roundel or emblem is drawn.

Palette
Brewery blue#003DA5
Paper white#FFFFFF
Signal red#E4002B
Specification
Team / entryBMW Team Labatt's / Vic Lee Motorsport, BTCC
CarBMW E30 M3
Years1991
Decade1990s
Hero-car issueIssue 02 — BMW E30 M3

Read Issue 02

The study

Reading the geometry

Vic Lee Motorsport ran this M3 in the first season of BTCC's 2.0-litre Super Touring formula. Tim Harvey won the Silverstone finale in it and moved to the works BMW team for 1992, where he took the title.

The construction is a single wide diagonal, not a stripe set: one white band sweeping from the lower front wing up to the rear quarter, edged in red on its leading side, with a narrower parallel behind it. A dark skirt closes the bottom of the shell so the diagonal does not run off the car.

Note the direction. Unlike the raked bars on the German cars, this one leans forward rather than back — the same geometry, read the opposite way, and a much more aggressive car for it. Colour and stripe geometry only.

Presented as a historical colour study for editorial reference. All team names, marques and marks referred to remain the property of their owners.